Cole Arranaga on franchise-wide promotions in 1851 Franchise
Cole Arranaga was featured in 1851 Franchise in August 2026
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1851 Franchise asked franchise executives how a brand should plan promotions that run across every location. Golf Envy co-founder and COO Cole Arranaga was one of the contributors.
Many businesses immediately default to lowering prices, but that can train customers to wait for the next deal rather than buy at full value.
When we think about promotions, we are typically looking at ways to increase value rather than reduce price.
Read the full feature on 1851 Franchise
