Golf Envy Takes Its Franchise Model International with U.K. Launch

California-based golf simulator franchise opens U.K. franchise applications, marking its first international expansion and signalling a global growth strategy built on recurring revenue and lean operations

IRVINE, Calif., June 8, 2026 — Golf Envy, the premium 24-hour golf simulator franchise founded in California, has officially launched its U.K. franchise program, marking the brand's first move beyond U.S. borders. Under the leadership of newly appointed managing director Richard North, Golf Envy is now actively seeking franchisees across the United Kingdom, opening a new chapter in what the company describes as a deliberate and scalable path to global expansion.

The U.K. launch validates a franchise model that Golf Envy has spent years refining across multiple U.S. states: membership-based, technology-driven and built to perform without the operational complexity that typically defines the leisure and hospitality sector.

The Business Case

Golf Envy's franchise model is engineered around three principles that distinguish it in the experiential leisure category. Venues operate 24 hours a day on a membership basis, generating predictable, recurring revenue independent of daily footfall. There is no food and beverage operation, eliminating the staffing, compliance and margin pressure that burdens most leisure franchises. And the minimal staffing model keeps labor costs low and operations straightforward, allowing franchisees to focus on member experience and portfolio growth.

The result is a unit economics profile the company describes as among the most attractive in experiential entertainment franchising, and a system that is proving repeatable across different markets, operators and locations.

The U.K. Market Opportunity

The U.K. represents one of the most compelling international markets for Golf Envy's expansion. Golf participation continues to grow year on year, driven by a younger and more diverse audience. The U.K. golf simulator market was valued at more than $150 million in 2024 and is forecast to surpass $300 million by 2030, a compound annual growth rate of approximately 10 percent. The broader U.K. golf industry generates more than £5 billion in annual consumer spending.

Each Golf Envy venue is powered by GOLFZON, the world's most widely deployed golf simulator technology, including moving floor plates that physically recreate real course terrain, delivering a private, always-on golf environment that members rely on year-round regardless of weather or season.

"We have spent a lot of time refining a model that works, not just once, but repeatedly, across different locations, different operators and different markets. The operations manual, the technology, the support infrastructure: everything has been built to make it as straightforward as possible for a franchisee to succeed. We are excited to bring this to the U.K. and to work with Richard and a new generation of Golf Envy owners to build something outstanding here."

Ryan Wines, Founder and CEO, Golf Envy

International Expansion As Proof Of Concept

For existing and prospective U.S. franchisees, the U.K. launch signals the strength of the underlying system. A franchise model that crosses borders successfully is one built on genuine repeatability, not market-specific conditions. Golf Envy's move into the U.K. reflects confidence in the operational infrastructure, the technology platform and the support systems that underpin every location in the network.

"This is a business that has been engineered for franchisee performance. The absence of food and beverage, the lean staffing model, the 24-hour automated access, the recurring membership revenues: these are deliberate design choices that make this one of the most investable franchise propositions in the leisure sector. We have a strong and growing pipeline in the U.S. and we are bringing that same energy and that same system to the U.K."

Cole Arranaga, Co-Founder and COO, Golf Envy

About Richard North, Managing Director U.K.

North has spent over a decade building franchise networks at the highest level. At Anytime Fitness, he personally recruited more than 250 franchisees, scaling the network from 5 open clubs to 125 across 420-plus territories in under four years. He then franchised 75 percent of Getir's U.K. operations within 12 months, refining the model across six European countries. Most recently, as CEO of United Fitness Brands, the U.K.'s leading boutique fitness group, he restructured the business to profitability, secured £2.5 million in investment and grew revenue by 15 percent. North brings that same operational discipline to Golf Envy's U.K. launch.

"I have seen a lot of franchise models and Golf Envy stands apart. It is a simple, focused business in a market with serious growth ahead of it, and the membership model means franchisees are building recurring revenue from day one. There is no F&B complexity, no large staffing overhead, and no dependence on a big Saturday. I am passionate about this brand and committed to helping U.K. franchisees build brilliant businesses with it. The U.K. is where it starts internationally, and I cannot wait to get going."

Richard North, managing director U.K., Golf Envy

Franchise Inquiries

Full details on Golf Envy's franchise model, unit economics and territory availability are available at www.golfenvyfranchise.com. U.K. franchise inquiries should be directed to [email protected].

Originally distributed via Pressat on June 8, 2026,

About Golf Envy

Golf Envy is a premium golf simulator franchise founded in California by Ryan Wines and Cole Arranaga. The brand operates 24-hour, membership-based venues across the United States, powered by GOLFZON technology, including moving floor plates that physically recreate real course terrain, and delivers an always-on golf environment built entirely around the game. With a growing international presence, Golf Envy is building the global network for the modern golfer. For more information, visit www.golfenvy.com. U.K. franchise enquiries: www.golfenvyfranchise.co.uk. and U.S. franchise interest, visit: www.golfenvyfranchise.com.